On April 11th, 2019, the Mortgage Bankers Association of NJ hosted a half day seminar on the closing day of their week-long event on the topic of social media called Mastering Social Media in the Mortgage Business. The event was hosted in part with the team from WebMax.
With the help of my marketing team, the event was planned and strategized for months leading up to April 11th. We gathered speakers from the mortgage industry that are experts in the field of marketing on social media. We specifically chose these speakers to speak on topics that were strategically chosen to be beneficial for attendees.
Deliverables leading up to the event were e-mail marketing pieces, speaker preview guides, blog articles, social media graphics, and more. These deliverables were developed to help market the event to the mortgage industry.
Deliverables made for the event included a special edition mug made specially for each attendee and speaker and a 20 page media guide that featured articles, ads, and infographics developed by myself and my WebMax team.